I’ve been fascinated by the success of Android based phones, their amazing growth curve, and the ability of the press…
A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…
The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn…