Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to…
A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…
Grills identical to the Foreman grill sat on shelves for nearly 20 years before that infomercial brought them to life.…
Google needs an infomercial – a half hour paid program. So does Kindle. And so do many new technology products…