I recently read a post on the WARC website called “Time to Rethink DRTV” which summarizes thoughts by Jane Christian, the head of…
I ran across this presentation about GoogleTV. It’s interesting. Because it suggests that Google really believes the silly things it…
This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn…
A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…
It’s not a good sign when the company inventing an “exciting new product” releases video after video quite visibly searching…
Grills identical to the Foreman grill sat on shelves for nearly 20 years before that infomercial brought them to life.…
Just discovered this story at Brandweek about consumer interaction with company sponsored websites, Facebook pages, and more. They found consumers…
I loved this Forbes Article. Because after 30 years working with consumer goods and technology, I don’t think tech companies have…
Google needs an infomercial – a half hour paid program. So does Kindle. And so do many new technology products…