A recent Twitter thread pondered why so few companies dedicate much effort to determining the best price for their products.…
When it comes to innovative products, DirecTV is a fascinating case study. In the mid 1990s, I was part of…
A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…