When it comes to innovative products, DirecTV is a fascinating case study. In the mid 1990s, I was part of…
I’ve been fascinated by the success of Android based phones, their amazing growth curve, and the ability of the press…
A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…
I ran across this presentation about GoogleTV. It’s interesting. Because it suggests that Google really believes the silly things it…
The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here). Why?…
Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to…
A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…
While there is some superb “envisioning of the future” in the tech business, all too often discussions of future products…