When it comes to innovative products, DirecTV is a fascinating case study. In the mid 1990s, I was part of…
It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors.…
A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…
This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn…