Companies spend millions creating innovative products hoping to build a secure future. Then most often they introduce those products to market…with ineffective communication. These days…
When it comes to innovative products, DirecTV is a fascinating case study. In the mid 1990s, I was part of…
It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors.…
An odd digital disease has run rampant among mass retailers for the last couple of decades – let’s call it “Amazon Panic”. (Professor…
A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…
The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here). Why?…
Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to…
A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…