Doug Garnett's Blog

Cursed by Checkbox Video

You know the videos I mean – the ones made so the agency can check the box “Cool video complete”.…

Last week I ran into research that presents a strange example of disconnected brand thinking. I found it in a…

My wife passed me a blog post from The Bitchy Stitcher summarizing an in-depth discussion she had with a JoAnn’s…

“Whenever you can, make the product itself the hero of your advertising.” – David Ogilvy, Ogilvy on Advertising We live…

The theory of “Disruptive Innovation” is an idea that has come to dominate business. Why? Business pundits and consultants would…

We founded Atomic on the premise that DRTV drives sales through all channels – what has now become known as…

Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly…

Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new…

As a strategist, creative director and student of advertising’s impact, I love to see advertising that’s challenging and interesting –…

The Quote Recently, at Atomic we came across a funny meme on DigiDay. The piece was a blend of clever…