I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
technology marketing
There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible…
It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare…
All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s…
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
A shelf potato has failed in its first attempt to make a first impression. And that means that corporate and…
There’s news out this week the QVC is going to seek one of the tech world’s holy grails of TV…
Two and a half years ago I purchased my 2001 Eurovan (Weekender) – a pop top camper that carries 7,…
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…