With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
technology marketing
I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and…
Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like…