The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”.…
Vertical Markets
My family upgraded to a beautiful new 55″ flatscreen, moved over our Comcast and TiVO, then added an AppleTV and…
A recent report looks at all Internet bandwidth (upstream and downstream) and concludes that Netflix is now the single biggest…
For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…
There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective…
Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2…
Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland…
Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…