Since the late 1990′s we’ve been promised an amazing jump in advertising effectiveness from targeting only possible online. Initially, it…
Vertical Markets
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment…
I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question…
A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like…
It seems like everything we hear about the new media world is based on big numbers. Hundreds of millions of…
2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –…
The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it…
Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing…