Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a…
Vertical Markets
The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV…
Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…
Have you heard the “Jobs Excuse”? When someone introduces a bad idea with “well Steve Jobs says” or “…just like…
After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –…
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…
The “cloud” has invaded computing, fortunately using a name that offers incredible marketing honesty. Because what is the reality of…