Facebook Google+ Twitter Email Ad Fail: Dramamine Ads Cause Air Sickness The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss… 0 February 28, 2012
Facebook Google+ Twitter Email Mobile Advertising Not All It’s Been Cracked Up to Be? So, how many more of these arguments for new media do we have to put up with? Remember when the… 0 February 27, 2012
Facebook Google+ Twitter Email The Tyranny of Creative Correctness in Advertising Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection… 0 February 20, 2012
Facebook Google+ Twitter Email Setting Reasonable Expectations for Online Video Power New media has found one more shiny new bauble - this time it's online video. And we're bombarded with exaggerated… 0 February 6, 2012
Facebook Google+ Twitter Email “Dude. It’s Not Our Problem”: ThinkGeek.com Blows their Brand This Time It would make sense that oddity website ThinkGeek.com would be intimately familiar with de-motivator posters from Despair.com. It’s just sad… 0 December 22, 2011
Facebook Google+ Twitter Email Cable Cutting & Self Righteous Attacks on TV I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of… 0 December 12, 2011
Facebook Google+ Twitter Email iPad 14 – Electronic Magazines Prove (once again) That Content Trumps Bells & Whistles Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in… 0 December 6, 2011
Facebook Google+ Twitter Email New Book: “Building Brand with Direct Response Television” With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book… 0 November 14, 2011
Facebook Google+ Twitter Email GoogleTV: “More Returns than Sales” (Logitech) I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and… 0 November 11, 2011
Facebook Google+ Twitter Email How is it that Television Keeps Getting MORE Vital, Not Less? (Including Some Surprising Thoughts from Jobs.) There’s something in the water of technology centers in the US that drives an idea that digital media always means… 0 October 23, 2011