I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen…
Vertical Markets
This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve…
Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the…
Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order…
I love solar energy. And it’s encouraging that tremendous advances in technology have driven panel costs down while delivering more…
There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV…
Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult…
I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut…