In their recent announcement, the folks at GoogleTV told us they’d make TV programs easier to find by searching the…
Vertical Markets
The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated…
The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here). Why?…
This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn…
Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…
While there is some superb “envisioning of the future” in the tech business, all too often discussions of future products…
Literature about crossing the chasm in technology is filled with reasons products should have been re-engineered, re-thought, or simply never…
WebTV is a great example of a Shelf Potato success. WebTV has been around for more than a decade. And…
It’s not a good sign when the company inventing an “exciting new product” releases video after video quite visibly searching…