We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
Vertical Markets
Tool makers have created a wilderness of product, category and project names that stand in the way of revenue and…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
If you are pure B-to-B or consumer marketer with extremely limited goals, then this article may not be for you.…
There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible…
It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare…
All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s…
I’ve been fascinated by the success of Android based phones, their amazing growth curve, and the ability of the press…
Tonite I’m in Boulder, Colorado extending a business trip to visit my dad and my brothers. If you’ve been listening…
A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…