There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes,…
Vertical Markets
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…
Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
It’s holiday time – when good cheer arrives from people you’ve worked with all year. When old friends get back…
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
Social media experts have spent the last few years telling us how hard it is to calculate the value of…
Marketers are encouraged to fill websites with exotic videos made with the most expensive production value. But too often those…
Claims of “FREE!” drive purchases of cheesy TV products from Shamwow’s to those (supposedly) Amish heaters. But somehow, it escapes…
In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…