Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
Human Tech
Discussions of marketing technology to the real people who buy it.
In their recent announcement, the folks at GoogleTV told us they’d make TV programs easier to find by searching the…
The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated…
The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here). Why?…
Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to…
While there is some superb “envisioning of the future” in the tech business, all too often discussions of future products…
It’s not a good sign when the company inventing an “exciting new product” releases video after video quite visibly searching…
We simple citizens expect that major news organizations work hard to find the truth about topics. And we expect they…
Just discovered this story at Brandweek about consumer interaction with company sponsored websites, Facebook pages, and more. They found consumers…
Today every new technology is accompanied by an information bubble – built by marketers, consultants, and investors. The bubbles reflect…