Wayne Friedman noted in a recent article in MediaPost that advertisers have been slow to embrace HD for their TV…
Human Tech
Discussions of marketing technology to the real people who buy it.
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…
Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
It’s holiday time – when good cheer arrives from people you’ve worked with all year. When old friends get back…
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
Social media experts have spent the last few years telling us how hard it is to calculate the value of…
In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…