Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2…
Human Tech
Discussions of marketing technology to the real people who buy it.
Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…
Been reading this book by Byron Sharp (“How Brands Grow”, Oxford University Press). It’s generally an outstanding book and I’ll…
Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years…
Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes…
There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…
There’s nobody easier to sell to than other salesmen. Unless, of course, you’re promising a consumer revolution to advertising agencies.…
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
Now that we’re thoroughly depressed by Bob Garfield’s most recent apocalyptic editorial mope, there’s an item of interest reported this…