Facebook Google+ Twitter Email Nickled and Dimed into Hating the Cloud The “cloud” has invaded computing, fortunately using a name that offers incredible marketing honesty. Because what is the reality of… 0 August 9, 2011
Facebook Google+ Twitter Email Does Web Targeting Live Up to the Hype? Since the late 1990′s we’ve been promised an amazing jump in advertising effectiveness from targeting only possible online. Initially, it… 0 July 20, 2011
Facebook Google+ Twitter Email The Bad News…And Good News about Social Media’s Effective Audience Reach My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:… 0 July 13, 2011
Facebook Google+ Twitter Email A 10% Audience: Social Media’s Bad News…and Good News My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:… 0 July 7, 2011
Facebook Google+ Twitter Email 4th of July Reading: Research Helps Segment Social Media Users for Advertisers Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment… 0 June 29, 2011
Facebook Google+ Twitter Email An Axiom For New Media: Big Numbers are NOT the Same as Meaningful Numbers It seems like everything we hear about the new media world is based on big numbers. Hundreds of millions of… 0 June 13, 2011
Facebook Google+ Twitter Email Power to the Consumer! (At least until the next fad.) 2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –… 0 June 8, 2011
Facebook Google+ Twitter Email Incredible Deception: Using Research to Drive New Media Adoption Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing… 0 May 20, 2011
Facebook Google+ Twitter Email Mid-term Status on Web Delivered TV – Chaos Only a Geek Could Love My family upgraded to a beautiful new 55″ flatscreen, moved over our Comcast and TiVO, then added an AppleTV and… 0 May 13, 2011
Facebook Google+ Twitter Email Research Proves Netflix is the Internet Hawg. What Will the Angry Birds Do? A recent report looks at all Internet bandwidth (upstream and downstream) and concludes that Netflix is now the single biggest… 0 May 5, 2011