Facebook Google+ Twitter Email “Dude. It’s Not Our Problem”: ThinkGeek.com Blows their Brand This Time It would make sense that oddity website ThinkGeek.com would be intimately familiar with de-motivator posters from Despair.com. It’s just sad… 0 December 22, 2011
Facebook Google+ Twitter Email Cable Cutting & Self Righteous Attacks on TV I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of… 0 December 12, 2011
Facebook Google+ Twitter Email iPad 14 – Electronic Magazines Prove (once again) That Content Trumps Bells & Whistles Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in… 0 December 6, 2011
Facebook Google+ Twitter Email GoogleTV: “More Returns than Sales” (Logitech) I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and… 0 November 11, 2011
Facebook Google+ Twitter Email How is it that Television Keeps Getting MORE Vital, Not Less? (Including Some Surprising Thoughts from Jobs.) There’s something in the water of technology centers in the US that drives an idea that digital media always means… 0 October 23, 2011
Facebook Google+ Twitter Email Read Headlines about New Media Research with Skepticism Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a… 0 October 13, 2011
Facebook Google+ Twitter Email My 100th Blog Post. Feeding The Beast & The Dark Side of Content Marketing WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than… 0 September 29, 2011
Facebook Google+ Twitter Email Why I Don’t Use Dial Testing (Perception Analyzers) to Research Infomercials After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –… 0 September 1, 2011
Facebook Google+ Twitter Email When Brands Claim to “Engage” Online, Do They Really Engage Consumers? While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive… 0 August 22, 2011
Facebook Google+ Twitter Email Mediocrity: The Biggest Danger to Advertising Research A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the… 0 August 15, 2011