‘The man who follows the crowd will usually get no further than the crowd. The man who walks alone is…
Human Tech
Discussions of marketing technology to the real people who buy it.
The tech theorizers have suckered us into a mythology – the one where the Four Virtual Horsemen of the Tech…
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the…
Social media research is one more “fad” that’s sweeping the world. (I even read in Media Post recently that someone…
By now, you probably know that Burger King is no longer the #2 fast food chain in the US. Wendy’s…
The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss…
So, how many more of these arguments for new media do we have to put up with? Remember when the…
New media has found one more shiny new bauble - this time it's online video. And we're bombarded with exaggerated…