A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…
Hardware & Tools
Marketing tools and hardware to homeowners and professionals.
There’s a superb blog post at DigitalTonto summarizing how traditional media company results are showing that traditional is anything but…
This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…
Grills identical to the Foreman grill sat on shelves for nearly 20 years before that infomercial brought them to life.…
Just discovered this story at Brandweek about consumer interaction with company sponsored websites, Facebook pages, and more. They found consumers…
Ah. What a superb way to deliver TV advertising. Of course, these numbers are for all videos. http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5
Google needs an infomercial – a half hour paid program. So does Kindle. And so do many new technology products…
There are a lot of myths surrounding online video. But the most insidious seems to be the assumption that no…
“What has been will be again, what has been done will be done again; there is nothing new under the…