For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…
Hardware & Tools
Marketing tools and hardware to homeowners and professionals.
There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…
Don’t you hate it when facts interfere with a good story? That must be the way Facebook feels today. Scoop…
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…
Marketers are encouraged to fill websites with exotic videos made with the most expensive production value. But too often those…
In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
Tool makers have created a wilderness of product, category and project names that stand in the way of revenue and…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
If you are pure B-to-B or consumer marketer with extremely limited goals, then this article may not be for you.…