Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order…
Hardware & Tools
Marketing tools and hardware to homeowners and professionals.
Landor Associates has just published their top 10 “Breakaway Brands” for 2012 and the list isn’t too surprising. Facebook leads…
There’s been a lot of talk lately about store brands competing with manufacturer brands – mostly talking about how store…
The tech theorizers have suckered us into a mythology – the one where the Four Virtual Horsemen of the Tech…
New media has found one more shiny new bauble - this time it's online video. And we're bombarded with exaggerated…
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
Have you heard the “Jobs Excuse”? When someone introduces a bad idea with “well Steve Jobs says” or “…just like…
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…
I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question…
A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like…