I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
consumer goods
It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare…
All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s…
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated…