I wrote recently about the advertising business’s mis-understanding of the idea of “likability”. I think we have a similar problem…
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- April 29, 2011
consumer goods
Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…
There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…
There’s nobody easier to sell to than other salesmen. Unless, of course, you’re promising a consumer revolution to advertising agencies.…
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes,…
Social media experts have spent the last few years telling us how hard it is to calculate the value of…
In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…