#DigitalDumping: the practice of adding a digital veneer to an existing supply chain, pricing below it, losing money and never…
consumer goods
We live in strange innovation times. We’re told to fail fast. Apparently, failure is not an option – it’s an…
I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen…
Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”…
I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut…
I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection…
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…