Marketers are encouraged to fill websites with exotic videos made with the most expensive production value. But too often those…
Consumer Electronics
Claims of “FREE!” drive purchases of cheesy TV products from Shamwow’s to those (supposedly) Amish heaters. But somehow, it escapes…
If you are pure B-to-B or consumer marketer with extremely limited goals, then this article may not be for you.…
There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible…
It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare…
All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s…
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
Grills nearly identical to George Foreman’s lingered on store shelves for nearly 20 years. Then, the Foreman infomercial blew the…