A recent report looks at all Internet bandwidth (upstream and downstream) and concludes that Netflix is now the single biggest…
Consumer Electronics
I wrote recently about the advertising business’s mis-understanding of the idea of “likability”. I think we have a similar problem…
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- April 29, 2011
There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective…
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- April 26, 2011
Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2…
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- April 22, 2011
For all the grand ad agency theorizing about brands, it’s ironic that the most human sense of brands that I’ve…
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- March 25, 2011
There’s nobody easier to sell to than other salesmen. Unless, of course, you’re promising a consumer revolution to advertising agencies.…
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- February 14, 2011
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
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- February 7, 2011
Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
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- December 22, 2010
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
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- December 15, 2010
Media Daily News recently published an article by Wayne Friedman covering key statistics about viewing of advertisements. It shows a…
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- December 6, 2010