There are a lot of myths surrounding online video. But the most insidious seems to be the assumption that no…
TV & Video
Leveraging the power of tv and video for marketing. Covering topics from broadcast advertising and online video to instore and direct mail delivery.
Read an article this morning about the iPhone (Apple’s iPhone Does Well Despite Better Competition). Sadly the author cops out…
“What has been will be again, what has been done will be done again; there is nothing new under the…
In an earlier post I noted that companies are struggling to develop commercially effective content for their Web 2.0 efforts.…
Market influencers. A good concept. But it has run rampant in marketing — especially in the exaggerated hype surrounding social…
In the new world of marketing 2.0, we’re being told “content is king”. Unfortunately, most advertiser created content fails to…