There’s a superb blog post at DigitalTonto summarizing how traditional media company results are showing that traditional is anything but…
TV & Video
Leveraging the power of tv and video for marketing. Covering topics from broadcast advertising and online video to instore and direct mail delivery.
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
In their recent announcement, the folks at GoogleTV told us they’d make TV programs easier to find by searching the…
A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…
While there is some superb “envisioning of the future” in the tech business, all too often discussions of future products…
It’s not a good sign when the company inventing an “exciting new product” releases video after video quite visibly searching…
Grills identical to the Foreman grill sat on shelves for nearly 20 years before that infomercial brought them to life.…
Just discovered this story at Brandweek about consumer interaction with company sponsored websites, Facebook pages, and more. They found consumers…
Ah. What a superb way to deliver TV advertising. Of course, these numbers are for all videos. http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5
I loved this Forbes Article. Because after 30 years working with consumer goods and technology, I don’t think tech companies have…