A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like…
TV & Video
Leveraging the power of tv and video for marketing. Covering topics from broadcast advertising and online video to instore and direct mail delivery.
My family upgraded to a beautiful new 55″ flatscreen, moved over our Comcast and TiVO, then added an AppleTV and…
A recent report looks at all Internet bandwidth (upstream and downstream) and concludes that Netflix is now the single biggest…
For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…
Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years…
There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
Now that we’re thoroughly depressed by Bob Garfield’s most recent apocalyptic editorial mope, there’s an item of interest reported this…
