I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of…
TV & Video
Leveraging the power of tv and video for marketing. Covering topics from broadcast advertising and online video to instore and direct mail delivery.
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
There’s something in the water of technology centers in the US that drives an idea that digital media always means…
The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV…
Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks…
Over the past year, I’ve written a series of articles in Response Magazine that look at ways to get more…
After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –…
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…