There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV…
TV & Video
Leveraging the power of tv and video for marketing. Covering topics from broadcast advertising and online video to instore and direct mail delivery.
I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut…
The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line…
Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it…
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
New media has found one more shiny new bauble - this time it's online video. And we're bombarded with exaggerated…
I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a…
Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,…