I wrote the following in 2004 then discovered Claude Hopkins’ book Scientific Advertising from the early 20th century. I was…
TV & Video
Leveraging the power of tv and video for marketing. Covering topics from broadcast advertising and online video to instore and direct mail delivery.
My wife was out with friends when talk turned to TV, streaming, and children. Turns out one friend has raised…
When it comes to innovative products, DirecTV is a fascinating case study. In the mid 1990s, I was part of…
Tech industry investment money has generated what it wanted – a perception within the TV biz that “old TV” is dying…
“Whenever you can, make the product itself the hero of your advertising.” – David Ogilvy, Ogilvy on Advertising We live…
The theory of “Disruptive Innovation” is an idea that has come to dominate business. Why? Business pundits and consultants would…
Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new…
Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to…
It’s fundamentally human. The feedback we receive (intentional or unintentional) shapes our actions in the future. Unfortunately, there’s a pile…