Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
Retail marketing
Social media experts have spent the last few years telling us how hard it is to calculate the value of…
Marketers are encouraged to fill websites with exotic videos made with the most expensive production value. But too often those…
In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
Tool makers have created a wilderness of product, category and project names that stand in the way of revenue and…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
There’s news out this week the QVC is going to seek one of the tech world’s holy grails of TV…
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…