Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult…
Retail marketing
I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
The tech theorizers have suckered us into a mythology – the one where the Four Virtual Horsemen of the Tech…
Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it…
After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the…
I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a…
Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,…
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
There’s something in the water of technology centers in the US that drives an idea that digital media always means…