My wife passed me a blog post from The Bitchy Stitcher summarizing an in-depth discussion she had with a JoAnn’s…
Retail marketing
“Whenever you can, make the product itself the hero of your advertising.” – David Ogilvy, Ogilvy on Advertising We live…
Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly…
Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new…
I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen…
This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve…
Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”…
A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link…
Anti-motivational website Despair.com offers as their customer service mantra: We’re not satisfied ’til you’re not satisfied. Pretty funny. But while…