The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it…
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Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing…
The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”.…
For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…
There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective…
Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…
In my introductory ad classes, students review two ad articles each quarter. And from the very first class I taught…
Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes…