I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a…
Retail
Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,…
It would make sense that oddity website ThinkGeek.com would be intimately familiar with de-motivator posters from Despair.com. It’s just sad…
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
There’s something in the water of technology centers in the US that drives an idea that digital media always means…
The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…
Have you heard the “Jobs Excuse”? When someone introduces a bad idea with “well Steve Jobs says” or “…just like…
After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –…