The Quote Recently, at Atomic we came across a funny meme on DigiDay. The piece was a blend of clever…
Retail
I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen…
This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve…
In my last post I wrote about agency feedback loops – how important they are and the three tiers of…
It’s fundamentally human. The feedback we receive (intentional or unintentional) shapes our actions in the future. Unfortunately, there’s a pile…
Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link…
I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad…
Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order…