In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
Retail
There are many ways that companies conspire to keep their products sitting lazily on the shelf (safe from consumer purchase).…
Tool makers have created a wilderness of product, category and project names that stand in the way of revenue and…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
If you are pure B-to-B or consumer marketer with extremely limited goals, then this article may not be for you.…
When you have a new product, the first order of business is getting consumers to love the product – love…
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
Assuming you have a product that has become a shelf potato and it looks like you can bring it alive,…
There’s news out this week the QVC is going to seek one of the tech world’s holy grails of TV…
Two and a half years ago I purchased my 2001 Eurovan (Weekender) – a pop top camper that carries 7,…