There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…
Retail
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
Don’t you hate it when facts interfere with a good story? That must be the way Facebook feels today. Scoop…
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes,…
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…
Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
Social media experts have spent the last few years telling us how hard it is to calculate the value of…
Marketers are encouraged to fill websites with exotic videos made with the most expensive production value. But too often those…