A potential retail oriented DRTV client once opened our meeting with “this needs to be a top 5 show”. I…
Innovation
Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
The latest TiVO results are out: huge jump in revenue while still managing to lose $21M on net revenue of…
By now, you probably know that Burger King is no longer the #2 fast food chain in the US. Wendy’s…
Recently, a Goldman Sachs executive departing the company authored a letter that was republished by the New York times. If…
The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss…
Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection…
Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in…
Saw a press release this morning from a DRTV business claiming to have “validated” a “test before investing strategy”. (Link…