Why do companies stop thinking outside the box when it’s time to go to market? If you hang around the…
Innovation
A few months ago I wrote a perspective comparing the products sold on Kickstarter with those sold after the typical…
Product innovation is the lifeblood of consumer hardgoods companies. And I’ve spent my career using communication to get maximum business impact…
I was pondering Steve Jobs’ legacy again recently. And I continue to be fascinated that he delivered an integrative power…
Kickstarter mythology has outgrown reality. (But let me be very clear. I’m NOT talking about Kickstarter art, music, and movie…
Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s…
You know the videos I mean – the ones made so the agency can check the box “Cool video complete”.…
Last week I ran into research that presents a strange example of disconnected brand thinking. I found it in a…
“Whenever you can, make the product itself the hero of your advertising.” – David Ogilvy, Ogilvy on Advertising We live…
The theory of “Disruptive Innovation” is an idea that has come to dominate business. Why? Business pundits and consultants would…