Despite the hype today around data science and big data, understanding the impact of a business move remains exceptionally hard.…
Innovation
Innovation is critical to a company’s future – it’s the only way to ensure future demand. And, yet, in the…
The esteemed Australian marketing professor Mark Ritson recently passed along an article in Mumbrella written by Josie Tutty. In this…
I recently picked up The Innovator’s Dilemma by Clayton M. Christensen for a re-read. And I was struck by three things. 1.…
“Do you know why books such as this are so important? Because they have quality. And what does the word…
Are we trying to tame innovation — rushing into the error Rick Nason identifies of trying to use a “complicated solution” to…
In their “Jobs to be Done” (JTBD) literature, Ulwick, Christensen, and others seem unable to resist setting up two naive…
I recently picked up Anthony Ulwick’s book Jobs to be Done: Theory to Practice looking forward to interesting innovation insights. (This…
Image: “Eugenio Montale” by Phil Sylvester. After entering college as a music major I received 2 degrees in math. In…
We love to rate innovations as “success” or “failure”. Yet most innovation suffers a far more ignominious fate: mediocrity. And…