In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
Innovation
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
There are many ways that companies conspire to keep their products sitting lazily on the shelf (safe from consumer purchase).…
Tool makers have created a wilderness of product, category and project names that stand in the way of revenue and…
When you have a new product, the first order of business is getting consumers to love the product – love…
Assuming you have a product that has become a shelf potato and it looks like you can bring it alive,…
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
Grills nearly identical to George Foreman’s lingered on store shelves for nearly 20 years. Then, the Foreman infomercial blew the…
This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn…
A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…